Are You Killing Yourself?

We all participate in link exchanges but how many can kill your site? A link to your site has traditionally been accepted by Search Engines as a vote for your site. A link from a topic or theme-related site to yours is better than a link from a site having a completely different topic.

BUT, things have changed. The fact is, Google doesn't approve of link-building schemes, and have recently made the leash a bit shorter.

Bad links can kill your site. Say you get involved in a link building foursome with a porn site you didn't even know you were linked to because you're too busy linking to everyone; you have just created a bad link and this will have a negative impact on your site.

Reciprocal Links are helpful but worthless at the same time. You link to a site in exchange for a link on their site. A link from you to someone else basically deducts one vote from your total vote count... meaning its value is minimal when compared to a 1-way incoming back-link!

1-way Outward Links really are one of the worst things you can do to increase your PR. Yes, it's selfish but that's how it is the big world of money hungry sharks. You gain nothing by giving out links with no return. This is why people participate in the no-follow attribute. By doing this, your basically telling the search engines that link is not a vote for your site by that site. Get it? Please know that I do not recommend being selfish. It will only come back to bite you in the butt. If you share, you gain potential readers and maybe future linkbacks.

It's imperative to build links relating to your posts and post titles. Don't link to just your sites name. That doesn't help at all.

Do some research on keywords and your posts and when your linking, be sure to connect the two. It takes time and a little bit of trial & error but if done right, your PR will shoot up.

Making Money with Google Adsense

One of the common mistakes people have with regards to Adsense is thinking that you simply just apply, slap the code in your website and you can start earning money from it. FALSE!

As you can see, you hardly earn anything from it. Why? Because your site is not the right fit with Adsense. The truth is that not all sites work well with Adsense -- and your astrology site is not the best for the program

The amount you can earn will depend on the following factors (see #1 -- your site does not fit well with it)

1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals -- ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.

2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.

3. Ad placement - check Google's heat map as they have tested where the best placements are.

4. Ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best

5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article

6. Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.

Here is Google's explanation of smart pricing.

Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.

Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense - even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.

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Google Cash~~The Rich Jerk Way

Ever wonder how The Rich Jerk made his millions??..Google Cash shows you how to pay Google to create and post tiny classified ads on the right-hand side of any Google search result's page -- linked to companies offering a solution (and paying you to act as their online marketing coordinator).
You might be surprised how easy it is to be a rich jerk... one way is to follow a Google Cash system, send $5 to Google... and you're up and running in about 3 hours (or less).

Here's a very simple, basic snapshot of how Felix Kelly used a Google Cash system to pocket over $55,000.00 a month in profit -- ultimately selling his work at home business on ebay for $379,000.00 (in an 8-day auction).

"Can you really be a rich jerk by this weekend? It depends... if you're willing to follow a Google Cash system and make it work every day over the next few weeks, odds are good success is yours just for the asking."
A person looking for a solution to their problems submits a request to a search engine like Google. In the above example, the search is for "tool crib"...

... When you look carefully, most search engines deliver search results in one of at least two ways. The vast majority of listings are displayed at no cost to the web site owner... and in the above example, a search for "tool crib" shows Amazon.com in the first featured listing. But at the very top of the result's page is a "Sponsored Link" ad for Amazon.com again... only this listing was paid and bought by someone like the Rich Jerk.

... Finally, the rich jerk ultimately redirects this Google visitor to a company offering a solution... and the rich jerk gets paid when the visitor spends money.

Important note: please understand that the Google Cash system does take some effort to make it work. However once you get it up and running successfully you really can take lots of days off and still have money coming in. At first it seems almost unreal. But I'm sure you'll get used to it.


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ADSENSE

I use Google adsense....there are many different ones out there, I just feel they provide so many useful tools and you can manage it all from the same dashboard pretty much.